Top 5 Film & Television Apps on iOS in Kenya: Q3 2023 Performance

In Q3 2023, the Film & Television category on iOS in Kenya presented interesting trends across the top applications. Here's a breakdown of the performance for the top 5 apps: Netflix, Showmax, ReelShort - Short Movie & TV, Amazon Prime Video, and DStv Stream.

Netflix saw a steady performance in weekly downloads, peaking at around 1.5K in early September. Its weekly revenue fluctuated, peaking at approximately $1.2K at the end of September. The app maintained a strong user base with weekly active users averaging around 37K to 41K throughout the quarter.

Showmax showed a consistent increase in weekly downloads, reaching a high of 626 in mid-August. The app's active user count remained stable, averaging around 3.1K to 3.4K. Notably, Showmax did not generate any revenue during this period.

ReelShort - Short Movie & TV experienced significant fluctuations in both downloads and revenue. Downloads peaked at 714 in late August, while weekly revenue saw a notable spike to approximately $1.2K during the same period. Active users also increased, reaching a high of around 914 in early September.

Amazon Prime Video had a steady performance with weekly downloads fluctuating around 300 to 400. Revenue peaked at about $1.5K in late September. Active users remained relatively stable, averaging around 2.2K to 2.5K throughout the quarter.

DStv Stream showed growth in weekly downloads, peaking at 486 in mid-August. The app maintained a strong active user base, with weekly active users ranging from 6.5K to 9K. Similar to Showmax, DStv Stream did not generate any revenue during this period.

These insights come from Sensor Tower, where more detailed analytics and trends can be explored.